Digital Transformation

Brokers Must Be Involved in Online Sale of Auto Insurance; Now What?

May 4, 2019

A new mandate letter to the board of Crown insurance corporation says the brokerage industry will be involved in both the development of MPI's modernized service delivery and the sale of it's products. Read the full article here.

The future delivery of online services through Manitoba Public Insurance must involve insurance brokers, demands the province's minister of Crown services.

This is a huge win for brokers; but what does this mean for you now?

Website

Is your website ready to drive the traffic you need when less traffic is walking in the front door?  Is your website ready to sell products online?  Is it easy to use? Mobile friendly? These are all questions you need to honestly ask yourself. If you answered no to any of these questions, you have the potential to miss out on your portion of the revenue this new digital wave will bring.

Marketing

Why should people buy online from you when how close your storefront is to them doesn't matter anymore? How are you driving traffic to your website? How are you getting those people to stay engaged on your website.  Social media is for more than posting what's going on in the office.  You can drive serious traffic to your website from social and convert that traffic to sales. When fewer customers are walking through your front door, you need to use every method available to walk them in your digital front door aka your website.

Access to Markets

With people more inclined to shop for insurance online are you going to be able to do your job as a broker and present the best options for your client? Are you able to provide them with home insurance quotes on your website from a multitude of companies?  If not, lets talk.

Access to a Broker Management System

Consumers are buying insurance online; they don't want you to be keeping a paper file on them. What if you had all of your client information in one place and were able to run reports, service and cross sell all at the.tips of your fingers. Access to a BMS isn't a luxury anymore, it's a necessity.

Haekka is the only organization taking a holistic approach to broker consulting, allowing us to elevate the broker force and ensure the longevity of small business in insurance. We'll help you align your vision and mission for change, give you a birds-eye view and help you create the strategy, tools, connections, and actionable items you need to be competitive.

Haekka's solutions don't come out of a box ready to plug and play. We pride ourselves on identifying your challenges quickly and designing strategies to address them, always keeping top of mind your business' need for minimal disruption. We've been in the insurance industry for over 40 years collectively. We know the landscape, we know your market, and we understand the industry.

Innovation is a constant evolution; that's why it's important for innovation to be sustainable. We are passionate about helping brokerages not only create innovation enabling transformation but also create a culture where it can thrive organically. We're on our own journey of sustainable innovation. Grow with us.

May 4, 2019

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